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Andrew MacGregor
Aldi

"Wedding of the Year"

28 November 2025

50s


Looks like we made it.

Part three of Aldi's Christmas romance sees Kevin and Katie tie the knot at last. If you thought the supermarket had run out of vegetable puns, fear not—part three has a "cauli-dog" and a "vegistrar". The latter calls to say he's stuck in a jar (he is a pickle, after all), so there's no way the ceremony can go ahead, right? Not if our Kevin can help it.

That's what you expect after a decade’s worth of mascotry. No wonder he breaks into song the way he does—this is as much a tin anniversary celebration as a Christmas ad ("It's been ten years, there's no time to wait/Let's make this Christmas one to celebrate"). It may not be festive number one material, but he's still the mascot to beat. We'll now have to wait and see if married life changes a carrot or not.

UK

Supermarkets


CREDITS
Creative Agency: -1 McCann Manchester
CCO: -1 Dave Price
CD: -1 Clive Davis
-1 Andy Fenton
Edit House: -1 Marshall Street Editors
Editor: -1 John Mayes
Sound House: -1 Wave Studios
Sound Design: -1 Parv Thind
Producer: 0 Hils Macdonald
McCann Manchester
Marshall Street Editors
Wave Studios
Review posted: 28 November 2025 - 16:25
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