"Save the Holiday Spirit"

11 November 2025

30s

Roof day at work.

Aldi takes no chances with the small print in this 30" Christmas spot: "Santa Claus is real, but an actor. Please do not attempt." Now that everyone knows where they stand, Brian Billow's latest spot for the brand shows how clumsy Santa can be. Much like the one in 'The Santa Clause', he slips and falls off the roof, but not to his death (he grabs hold of some Christmas lights, the lucky sod).

The big man's not out of the woods yet, though—he’s still got to hold on for dear life and greet a kid who’s woken up (never lose your cool in front of clients). He's saved by a truck that parks below, and you'll never guess which discount supermarket it's headed for. If it's not obvious by now, Aldi wants to be the brand that saves the holidays for beleaguered Americans.

USA

Supermarkets