"Ride the Airwaves x3"

15 April 2025

70s

You're only supposed to blow the bloody doors off.

This fun trio of ads for Airwaves appears to be based on online user comments about the sensory impact of chewing the advertised product. In each vignette - filmed to make it look as though it's been caught by a CCTV inside a laboratory - the comments are rendered into a literal experience for the subject of an 'experiment'.

This gets the point across extremely well, and will persuade those who like the idea of having their head blown off by extreme mintiness to purchase a pack of Airwaves, and see if they are as struck by its potency as the protagonists in these films.

UK

Chewing Gums / Bubble Gums