"Vampires"

2 July 2025

30s

Blood drive.

Where would adland be without vampires? For years, bloodsuckers have been used to sell ketchup, dog food, TV licences, online casino games, and more besides. The latest brand to get in on the undead action is the AA, with the brand keen to reassure customers who find themselves on the road much later than expected, i.e., closer to sunrise than sunset.

One vampire says to the other, "We should have left centuries ago!" She hits back with, "It's OK—I'm with the AA" like the thoroughly modern vampire she is. We thought one of them might pounce on the AA patrolman while his back was turned, but then people are advised not to eat before bedtime. They're also encouraged to sign up for breakdown cover before daybreak... or maybe just before a long journey.

UK

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