"Christmas 2024"

3 December 2024

90s

Knowing where one's towel is.

Where do you turn when you can't decide what to wear? That's the question posed by this excellent ad for Zalando out of Mother London. Its director, it would seem, disagrees with anyone lavishing praise upon it as, for whatever reason, they have opted out of a credit, obliging us to hand the honour to dear old 'Alan Smithee'. He'll be pleased... it's not often he lays claim to a banger.

The conceit is great, and executed with aplomb. A young woman's indecision is represented by her making her way through various scenarios wrapped in a towel. It is is unnerving and funny in equal measure, and there are some lovely touches, like the 'no women in towels' sign outside a club, to cater to exactly this unlikely situation.

UK

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