"Mind Mouths"

29 January 2024

60s

Mind your language.

Nick Ball directs this mouthy commercial for Wrigley’s Extra, who aim to help viewers with loud minds and unhelpful thoughts. Instead of a third eye, each cast member gets a second mouth on their forehead. Do they contribute anything useful to the conversation, or know when to just shut the hell up? Not a chance.

The best way to stop the insults ("Ooh, I'm a little business boy!"), the inane questions ("Do you think cats ever think about dogs in romantic ways?"), and the obnoxious knock-knock jokes ("Knock knock." "Who's there?" "No-one!") is—you guessed it—to chew gum and tune out internal distractions. Chew too loud and you may become an external distraction.

USA

Chewing Gums / Bubble Gums