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Andrew MacGregor
Waitrose & Partners

"Summer Tastes Good Right Now"

23 May 2024

30s


There's a consensus among advertisers about the true nature of the British summer, and it's perfectly encapsulated by this ad from Saatchi & Saatchi which was directed by Billy Boyd Cape. After longing for sunshine and heat, we seek shelter from it when it finally happens, but nonetheless lament its interruption by the inevitable storm clouds. Sounds about right.

UK

Supermarkets

CREDITS
Creative Agency: -1 Saatchi & Saatchi
CCO: -1 Franki Goodwin
ECD: -1 Raphael Basckin
CD: -1 Ashley Milhollin
Managing Partner: 0 Alice Flanagan
Acc Dir: 0 Jesse James McElroy
Acc Man: 0 James Hall
Business: 0 Nadia Singh
Snr Planner: 0 Jo Weston
Producer: -1 Sarah Beastall
-1 Hannah Wood
Production Co: -1 Academy Films
Director: -1 Billy Boyd Cape
Producer: -1 Juliette Harris
Edit House: -1 tenthree
Editor: -1 Billy Mead
VFX: -1 1920
Color: -1 Cheat
Colorist: -1 Toby Tomkins (Harbor Picture Company)
Sound House: -1 750MPH
Sound Design: -1 Sam Ashwell
Saatchi & Saatchi
Academy Films
tenthree
1920
Cheat
750MPH
Review posted: 23 May 2024 - 23:27
A few more from:
Cheat

Bodyform
"Never Just a Period"


U
"We've Got U"


Devolver Digital
"Volvy's 15th Birthday Party"


Raye
"Genesis"


Toyota
"Send-Off"


RSPCA
"Respect"