"The Nation's Network"

31 May 2024

60s

Summer Kemp

Like a doomed Star Trek character, Roman Kemp dons Vodafone red to drive an ice cream van up and down the land in Leo Burnett's first outing for their new marquee client. It's very much a feelgood, let's enjoy the summer vibe, and Kemp's unthreatening bonhomie brings exactly the right energy to the task.

Providing a performance that wouldn't have been out of place in the heyday of Radio 1's roadshow days, Kemp becomes the personification of summer fun, and using an ice cream van as a portent for the sunny weather proves a nice touch.

UK

Mobile Phone Networks