"Steely McBeam"

20 September 2024

30s

Steel a march.

Steely McBeam has always been different. For a start, the man is made of foam, fabric, plastic, and other materials. But he's also a dreamer—someone who wants to be more than a steel worker. When the Pittsburgh Steelers advertise for a new mascot, the seed is planted.

Steely's father is, of course, a dyed-in-the-wool workman who looks at his son's doodles with a resigned look on his face and says: "We're steel workers." Subtitles work an absolute treat here, as try-hard voices would detract from the comedy.

It's enhanced instead by music that screams superhero origin story. Steely pays for his shirt, helmet, boots, overalls, and gloves at a local hardware store with Visa Mobile, ready to show everyone at the construction site who he was meant to be.

The prototype costume is good, but Visa know fans want to see the real deal. It's what gets fans at Acrisure Stadium pumped, and what makes Steely's dad proud.

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