"FRI(END)S"

18 March 2024

4 mins 13s

FRI(END)S

Kim Tae-hyung, or V, is one-seventh of BTS, the boy band who made everyone an expert on military service in South Korea. The group have plenty of material to tide fans over until 2025, like V's new solo track, 'FRI(END)S'.

The song is about the border between the friend zone and the erogenous zone, if you will. V wants to take things to the next level ("Got me deep in my feelings/When I should be in your bed"), and promo director Samuel Bradley has plenty of fun with the conceit.

Part one casts V as the only singleton in town, bombarded by public displays of affection, French kisses, and 'furious jumping'. Part two flips the script, so V and his now-girlfriend are the only stable, happy couple around. Yet, whether he's in it or out of it, love hurts.

UK

Promos