"Kyle Chandler"

18 February 2024

45s

There's always next year.

Fans of 'Friday Night Lights' will appreciate this Big Game spot for United Airlines. Kyle Chandler, who played high school football coach Eric Taylor, delivers a pep talk to fans whose teams did not make it to Super Bowl LVIII. Sure, they may get swept up in the atmosphere, but it feels weird to cheer for another team.

Even if American Football makes you groan, it's hard not to get lost in Chandler's eyes (look at them, for God's sake!) as he looks straight down the camera and talks about the power of belief. Not just any belief—the kind that makes fans book a flight to New Orleans, host city of Super Bowl LIX.

This sets up a wry plug for United's flexible booking options ("But just in case... no fees to change your flight. Ever.). Super Bowl LX takes place in Santa Clara, California—will the brand let fans hold out hope for 2026?

USA

Airlines