"Triple the Vote"

25 June 2024

1 min 41s

Land of the three.

Fed up of party political broadcasts already? Then maybe this plug for triple-voting will help. Directed by Abigail Wilson (she also stars as a woman who refuses to pay £14.50 for a sausage roll and two coffees), the ad darts between four young voters sick to the back teeth of a country out of whack.

Train delays, nightmare housemates, job rejections, and the cost of damn near everything almost tip the cast over the edge. When someone has to carry keys between fingers in broad daylight or wait until February 2025 for a hospital appointment, you know that the UK is not up to snuff.

Wilson's direction is both pacy and grounded, eager to ram home the point that young people are under the cosh through no fault of their own. The July 4 general election is a chance to channel that righteous anger (WhatsApp messages like "IM DONE W THIS" and "ENOUGH is ENOUGH" pepper the screen), but as a team.

The target audience are encouraged to 'triple-vote', or convince three other people to vote and hold them to it. Three has always been the magic number, but is it ready to carry the hope of a nation?

UK

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