"Shine On"

19 August 2024

1 min 37s

Savage beauty

Director Michael Hili has a unique lens on the world, one which gives him a knack for elevating ideas. The concept of car parts being melted down to create the next generation Toyota, becomes a commercial that is greater than the sum of its parts. One which launches the car company’s collaboration with Australian jewellery designer Millie Savage.

Savage oversees an unconventional workshop, where a robot arm dutifully aids the production of a diamond from a car door. Music by Massive sets the tone as art film meets branded storytelling. The overall result is the genre-bending mix of a brand exploring their edgier side, and giving a director with crystal clear vision the wheel.

Australia

Cars