"Send-Off"

19 April 2024

60s

Bon voyage.

The Paris 2024 Olympics, sequel to the Tokyo 2020 Olympics, are due to start on Friday 24 July, but Toyota are already in the mood for a tie-in commercial. Thousands of athletes are set to compete at the Games, and the brand would love to give at least some of them a proper send-off.

These include sprinter Gabby Thomas (USA), paratriathlete Eva Moral (Spain), skateboarder Vincent Milou (France), and weightlifter David Liti (New Zealand)—all on the cusp of Olympic greatness, but humbled when friends, family, and strangers wish them good luck.

Whether it's T-shirts with "Bonne chance, Gabby!" written on them, a haka performed by local school kids, or a good old-fashioned shoulder lift down the pub, director Lance Acord nails the good vibes that athletes crave before they get down to business.

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