"Open For Fun"

5 September 2024

2 mins

Clap solo.

Every element of this 120" commercial has been perfectly measured. Agency Meanwhile and directors Big Red Button have pulled off an audacious and clever film that is highly watchable, seems likely to go viral, and appears destined to attract punters to the advertised service. Bingo, as the people who run Tombola might say.

The casting is terrific. The lead produces an array of sardonic looks which prove a perfect match for the perplexed reactions of those upon whom she unleashes her unlikely song. The song itself – composed by The Midnight Beast – sits between a feelgood vibe and perfectly judged silliness, and contributes hugely to the way it lands.

This is an excellent tone of voice for Tombola, and although, as ever, it's concerning that online gambling is being presented as light-hearted fun with no downside, this is without doubt an excellent piece of advertising.

UK

Bingo Halls / Online Bingo