"Rain/Rescue/Taxi"

15 July 2024

75s

Love at first site

Tinder is keen to reassure its users that, much unlike anything in Hollywood films, the perfect meet-cute doesn’t exist. The latest series in the dating app’s ‘It Starts With A Swipe’ campaign is based on the first message exchanges of real life couples formed via the app - awkward typos and all.

These social spots join the efforts of the company’s competitors, in being aimed at a Gen Z audience who currently describe their relationship with dating as ‘it’s complicated’. Yet the classic 90s music tracks are sure to resonate with a wider demographic. In fact, you’d be hard pressed to find a soundtrack that evokes ‘romcom’ more, well, perfectly.

UK

Internet Dating