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Andrew MacGregor
Tesco

"Meal Deal"

11 September 2024

60s


The power of three.

You can tell a lot about a person by what they put in a meal deal. Some like an egg and cress sandwich, salt and vinegar McCoy's, and a bottle of Pepsi; others swear by chicken salad, an egg pot, and a UFIT shake. There are too many combinations for a 60" commercial to cover, but Tesco make a damn good fist of it.

Almost everyone's got an opinion here—sucks to be anyone who wanted peace and quiet while they ate lunch in the park. Talk of sandwiches, crisps, chocolate, sausage rolls, smoothies, soft drinks, water, et cetera, pervades the air from start to finish. There are no right or wrong answers, in Blue Supermarket’s book, just holes to fill.

It's a meal deal minefield out there, with rival stores ready to pounce when prices go up or certain items disappear. Tesco hope this spot helps customers make the right choices and shout about it.

UK

Supermarkets


CREDITS
Creative Agency: -1 Bartle Bogle Hegarty
CCO: -1 Alex Grieve
ECD: -1 Helen Rhodes
-1 Felipe Guimaraes
Associate CD: -1 Thomas Reynolds
Head of Content: 0 Georgina Kent
Head of Production: 0 Victoria Keenan
Producer: -1 Nikola Oksiutycz
-1 Ali Terrell
Production Co: -1 Black Sheep Studios
Director: -1 Otis Dominique
Producer: -1 Ethan McDowell
EP: -1 Sophie Fitzgerald
Cinematographer: -1 Henry Gill (Wizzo & Co)
Edit House: -1 Black Sheep Studios
Editor: -1 Phoebe May
Color: -1 RASCAL
Colorist: -1 Daniel Levy
Sound House: -1 RASCAL
Sound Design: -1 James Lyme
Bartle Bogle Hegarty
Black Sheep Studios
RASCAL
Wizzo & Co
Review posted: 12 September 2024 - 07:34
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