"Walkies"

29 May 2024

30s

Linen la vida loca.

The woman in this Tesco F&F spot knows how important it is to stress-test clothes. When she puts on a linen two-piece, she warms up with a few sidesteps in front of the mirror. As the soundtrack kicks in, her movements become jerky and exaggerated, but in a dancerly way. Not your typical test drive, that's for sure.

By the time she reaches the living room, her eccentric routine reaches its, ahem, doggone conclusion. That's right—she wanted to know if her outfit was sturdy enough for walkies. Fashion and function are on equal footing as a result, and the steps taken in the lead-up are very clever indeed.

UK

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