"Storm"

17 September 2024

30s

Squall the rage.

Like a wheel within a wheel or the windmills of your mind (DAVID watched 'The Thomas Crown Affair' the other day), the weather always turns in autumn. Rather than bemoan the fact, Tesco F&F—or Florence & Fred, if you're not into the whole brevity thing—base a whole 30" commercial around it.

Informed by Richard Hawley's 'There's a Storm a-Comin'', the ad pushes the Workplace (Health, Safety and Welfare) Regulations 1992 to the limit with severe gales in an office. Some desk jockeys are put off by this meteorological phenomenon—others like the extra drama as they model jackets, scarves, and other autumn/winter must-haves.

UK

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