"Specsavers Sponsors Emmerdale"

12 September 2024

52s

Poor Barry

Bev & Barry are the latest couple to move to Emmerdale, but only for the ad breaks. The latest series of drama-filled idents for the soap’s sponsor, Specsavers, feature their own village of characters. Who, in line with the brand’s brand of schadenfreude, all find themselves in comedically less than favourable yet easily avoidable situations.

Directed by Ollie Parsons, the spots may be short, but the humour is still given room to breathe, allowing it to shine through. The stand out casting is Bev, who clearly needs to book a trip to the green house of glasses, but until then, will subject Barry to accusations of being in the company of ‘fancy women’ (golden retrievers).

Sponsorship bumpers are seldom noteworthy... this proves they really can be. Excellent stuff.

UK

Opticians