"Co-Pilot"

1 October 2024

40s

Ceiling the deal.

As a metaphor for how easy it is to change broadband provider, this commercial may be slightly too honest for its own good. Sure, ejecting through the ceiling of your house alongside Idris Elba would a thrilling ride, but it couldn't be described as smooth or easy!

Still, it successfully gets across the intended idea of bailing on broadband providers who fail to provide a decent service, and it has Idris Elba in it, so it works. Director Scott Lyon marshals his assets with aplomb, and delivers a decent bit of action film nonsense to boot.

UK

Broadband Providers