David Reviews: Sky Bet 'For the Fans'



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Jason Stone

Sky Bet

"For the Fans"

5 April 2024

60s

The maddening solipsism of football fandom is explored in this impressively authentic commercial directed by Elena Petitti di Roreto. "If I wasn't a fan..." opine the various supporters whose perspectives are distilled, as we learn of the way their devotion impacts on their lives. It's a shrewd way for Sky Bet to communicate the strength of their connection to fans.

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CREDITS


Creative Agency:	-1	Grey London

Group CD:	-1	Chris Lapham

	-1	Aaron McGurk

ECD:	-1	David Wigglesworth

	-1	Francesco Roma

Creative:	-1	Drew Davies

	-1	Angus Crombie

Agency EP:	0	Daisy Mellors

Producer:	-1	Hananha Willers

Production Co:	-1	Anonymous Content

Director:	-1	Elena Petitti di Roreto

Director's Assistant:	-1	Maddy Perkins

Edit House:	-1	Avenues

VFX:	-1	Electric Theatre Collective

VFX Lead:	-1	Sarah Crux

Color:	-1	Electric Theatre Collective

Colorist:	-1	Jason Wallis

Sound House:	-1	Factory Studios

Sound Design:	-1	Jon Clarke

Producer:	0	Ciara Wakley

Music Production:	-1	Finger Music

Review posted: 8 April 2024 - 01:48

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