"Strictly Collect (DC)"

26 April 2024

40s

Nobody gonna slow us down.

Last year, Screwfix revealed their favourite song of all time: 'Break My Stride' by Michael Wilder. The track returns in this well-performed follow-up, with three new tradespeople in need of sealant. They order it on the app for collection and drive over, but why walk to the main desk when they can—you guessed it—dance?

The routine is spot-on in both the 30" and the director's cut, but the latter adds a phenomenal 'CRUNCH!' when the trio crack their necks at the start. Such behaviour makes a lot of people wince (Mrs DAVID, included), but it makes us laugh here.

The brand gave themselves plenty to build on with last year's commercial; the sequel suggests they've hit their, erm, stride.

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