"Edge"

6 May 2024

60s

The right balance

It's five years since the first appearance by Ant and Dec in Santander's TV advertising. While the lovable Geordie duo's commitment can never be faulted there have been times when the advertising proposition has been undermined by a sense that their bogus bank seems a lot more fun than boring old Santander.

This latest execution gets the balance exactly right. The TV presenters have discovered that a number of staff at their 'bank' have been taking advantage of their rival's special offers, and they're not having it!

This device enables attention to be drawn to a number of eye-catching features available with a Santander current account, and the punchline is provided by Ant's discovery that Dec is among those unable to resist the temptation.

Director Guy Manwaring coaxes ideal performances from each of the participants, with the actors who are playing staff members imbuing their contributions with exactly the right level of earnestness.

UK

Banks