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Andrew Macgregor

Samsung Galaxy

"Book4 Edge"

30 August 2024

1 min 43s


Corridor of uncertainty.

Matias Rygh and Mathias Nordli Eriksen’s tidy run of Samsung commercials continues with a plug for the Galaxy Book4 Edge. When asked by her boss to recover a PowerPoint ASAP (or as soon as possible, for those not in a rush), the protagonist must enter a "hallway inside my head inside my computer" where files are left to rot.

There are shades of Lumon Industries from 'Severance' and the endless corridor from 'The Matrix Reloaded' here, but Matias & Mathias play it for laughs. Mind you, anyone scarred for life by a trip to Archives in a previous job may not find it so funny!

Salvation comes in the form of the advertised laptop that uses Microsoft Recall—a tool not available at launch, the ad regrets to inform us. As a result, expect a few assistants to get sacked before the rollout is completed!

Global

Mobile Phones


CREDITS
Creative Agency: -1 Wieden + Kennedy Amsterdam
CD: -1 Andrew Watson
Creative: -1 Ana Clé
-1 Jack Welles
Producer: -1 Anna Harkness
Director: -1 Matias & Mathias
Edit House: -1 Whitehouse Post
Editor: -1 Ben Canny
Producer: -1 Annabel Bennett
Color: -1 Black Kite Studios
Colorist: -1 George Kyriacou
Sound House: -1 750MPH
Sound Design: -1 Jake Ashwell
Producer: -1 Aishah Amodu
Music Supervision: -1 The Hogan
Music Supervisor: -1 Ludo Swaniker
-1 Isa Rehman
Samsung
Wieden + Kennedy Amsterdam
Whitehouse Post
Black Kite Studios
750MPH
The Hogan
Review posted: 1 September 2024 - 15:28
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