"Time To Talk"

18 July 2024

40s

Speak now or...

In any ad for road safety, you can be pretty certain death will be a main character. It certainly shows up in director Max Fisher’s spot for RSA Ireland. We attend the funeral of the protagonist first, the first-person POV camera being met with grief-stricken faces at every turn, so that when we finally meet the doomed driver as they’re walking out the door, our hearts are in our mouths.

The non-linear narrative paired with Fisher’s emotionally-soaked storytelling and clever cinematography, makes an important message an effective one. In a sector that occasionally fetishes the violence of car crashes at the expense of human feeling, this feels altogether different, and could well make drivers rethink their approach.

Ireland

Public Information Films