"Live Fearlessly"

4 June 2024

30s

Light spread, camera, action!

The stuntwoman in this Pro-Activ spot used to fear high cholesterol, but not anymore. With that crossed off, she now takes every knock, fall, and bump in her stride. She even has time to speak to the viewer as she’s kicked off a roof by a woman who removes cucumber slices to reveal laser eyes. Think Homelander crossed with a spa patron.

The scene only gets wilder thanks to a tail whip from a man in a mo-cap suit, before she's launched into the air by a tuk-tuk driven by a fish. It's a busy set, for sure, but director Zach Math revels in the chaos. For once, vegetable fat spread is made out to be the kick-ass option for stunt performers and health-conscious viewers alike.

Belgium

Butters & Spreads