"It's Not Parkinson's, It's Swagger"

18 July 2024

30s

Great choices were made in the making of this cheery spot for Parkinson Canada. It feels fairly lo-fi, but the casting sings, the Beck song is a perfect match for the mood, and the message is refreshingly uncomplicated in its delivery. It’s an ad in which the community of “the bold, the brave and the beautifully unsteady” clearly consulted on, and the result is advocacy delivered with a smile.

Canada

Health Services