On
"Dream Together"
6 June 2024
60s

Right on.
Director C Prinz must be deeply indebted to the sensational work of choreographer Tyrik Patterson for the stunning outcome of this sensational film for sportswear brand On. The ad has film star Zendaya as the world's coolest fitness instructor leading a collection of lithe-bodied athletes through a series of beautifully synchronised movements. It would be interesting to know how much of this was in camera, and how much was tidied up by the VFX wizards at Rascal... not that it matters that much. Every aspect of the outcome is spectacular, including the music, which is a perfect fit.
USA
Sportswear
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