"Only O2"

4 April 2024

40s

Being there.

The thing we really like about this commercial for O2 which uses their emblematic robot Bubl to personify the special offers available to their customers is the way that they haven't made a song and dance about its presence as various young people go about their night out he's just there. With them. Kind of doing the things they do.

It must have been very tempting to use jarring juxtaposition to generate some comedy, but instead, directors thirtytwo have gone for the polar opposite and the absurdity of Bubl being there is all the more impactful for this approach.

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