"Get The Good Going"

18 July 2024

30s

The way you move, so scandalous.

Mis-Teeq provide the soundtrack to a Müller Light commercial set in a charity shop. When Brian eats a pot of the advertised yogurt, his colleague says: "Check you out, being all healthy!" He likes the sound of that—almost as much as he likes 'Scandalous' from 2003.

The man is less UK R&B and more bric-à-brac, but just makes the performance even better. Not weighed down by his lunch, Brian struts through the shop like he owns the place. Whether it’s sunglasses, a squeegee, or a price gun, he works it with a capital W.

By the time his reverie is broken by a customer, viewers have witnessed a real step-up in quality for the brand. Healthy has a bit of swagger at last, and it will be good to see where this newfound confidence takes them.

UK

Yogurts