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Andrew MacGregor

Mike's Hard Lemonade

"Mascot"

10 May 2024

30s


Touchdown

One of three Mike's Hard Lemonade commercials directed by the Perlorian Brothers, this instalment centres on an American football mascot. Does a tackle that snaps him in half earn a six-pack of alcoholic lemonade from Hank and Joel? You bet your sweet sour ass it does. We love the unnatural position he ends up in on the touchline.

We also love the offbeat comic performances coaxed by directors the Pelorian Brothers as the two leads question the visitors to their shop. Creatives Chris Hodgkiss and Pip Bishop have been associated with so many great campaigns that they are harbingers of top quality, and their ability to deliver work which heads straight to the advertising lexicon is something to truly admire.

This instantly feels like an established campaign, and that takes some doing.

USA

Alcopops


CREDITS
Production Co: -1 MJZ
Director: -1 The Perlorian Brothers
Producer: -1 Ed Callaghan
EP: -1 David Zander
-1 Eriks Krumins
Color: -1 Company3
Colorist: -1 Sofie Borup
Producer: 0 Shannen Troup
MJZ
Company3
Review posted: 12 May 2024 - 16:01
A few more from:
The Perlorian Brothers

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"Firefighter"


Jet
"Balloons"


AA
"Love That Feeling"


Sheba
"Crooner"


Klarna
"Belly"


Zelle
"Tailgating"