"Mascot"

10 May 2024

30s

Touchdown

One of three Mike's Hard Lemonade commercials directed by the Perlorian Brothers, this instalment centres on an American football mascot. Does a tackle that snaps him in half earn a six-pack of alcoholic lemonade from Hank and Joel? You bet your sweet sour ass it does. We love the unnatural position he ends up in on the touchline.

We also love the offbeat comic performances coaxed by directors the Pelorian Brothers as the two leads question the visitors to their shop. Creatives Chris Hodgkiss and Pip Bishop have been associated with so many great campaigns that they are harbingers of top quality, and their ability to deliver work which heads straight to the advertising lexicon is something to truly admire.

This instantly feels like an established campaign, and that takes some doing.

USA

Alcopops