"Tilapia"

5 June 2024

30s

A fishy choice.

Jason Alexander is in top form in this exceedingly silly commercial for Mike’s Amazing… a range of condiments. The former Seinfeld star plays all of the parts in a little parable concerning what you should and shouldn’t order in a diner. An idea like this is utterly reliant on the performance of its star and director Matt Aselton draws exactly what’s needed from his main asset.

Kudos too to The Mill for duplicating Alexander so seamlessly, whilst it’s something that’s been done a lot and can’t be as testing as it once was, the film still lives and dies by how well it’s done.

USA

Condiments