"Big Tasty Valentine"

7 February 2024

30s

Hungry for love.

With Valentine's Day on the horizon, Alyssa McClelland directs this lovey-dovey spot for McDonald's. All the protagonist cares about is a picture of him and his girlfriend—whether he's on a park bench, in a queue, or part way through a meeting, that photo makes him happier than Larry. So, er, why does his partner lash out at three in the morning?

Some viewers may have missed an important detail in said photo: the Big Tasty with Bacon in the bloke's right hand. He's lucky she doesn't chuck the phone out of the window—instead, she tells him to order the blasted burger later. This is what true love looks like to McDonald's, who may have a lot of dumpees to serve on February 14th.

UK

Fast Food Restaurants