"Yes"

1 March 2024

2 mins 27s

It's a yes from me.

A couple of people watchers narrate this wordy Lufthansa commercial about the power of yes. Passengers like this are why DAVID never leaves home without noise-cancelling headphones, but them's the breaks.

The airline insist that "every seat has a story", but there's not enough time to hear them all. Those we do learn about include an actor on her way to an audition (10A), a couple on a make-or-break holiday (67C and 67D), and a group of friends ready to blow off some steam (row 12). Who needs an in-flight movie when you have this lot?

Each vignette is relatable and well-shot, but the commentary starts to grate after a while. When 82A wonders if a family are on their first big trip together, 82B says: "I don't know—I get the feeling it's something a bit more permanent than that". It just sounds contrived rather than natural.

Germany

Airlines