"Swing It, Girls"

14 June 2024

60s

Breast intentions.

"Our all-new technology prevents boob wobble." That's all comedian Jayde Adams before she goes off script in this Lemonade Dolls commercial. "Fuck it," she says, confident that the men have tuned out by now. Two unconscious crew members confirm the coast is clear.

It lets Adams get down to brass tacks: have female viewers chosen who to vote for in the general election? Do they want to vote at all? She claims that 20% of women are undecided compared to 11% of men—that leads to the classic 'breasts on a whiteboard' part of the presentation.

It's hard not to be swept along by Adams, though health and safety means she must wait to burn her bra. Therefore, she encourages women to "swing it" on July 4 instead. Politics may have gone tits up a long time ago, but the advertised underwear subscription brand turn that phrase into a positive.

UK

Lingerie