"Pleasure Makes us Human"

9 September 2024

86s

Espress-oh no

This delightful ad for Lavazza introduces Luigi, and your day will be better off for having met him. He’s an office’s trusty coffee maker on wheels, and a valued member of the team, leaving happily caffeinated beings in his wake. But all Luigi really wants is a taste of what it means to be human. To enjoy life’s simple pleasures like an espresso, or building sandcastles.

But coffee and robot insides don’t mix, and it seems this is a lesson the little guy is yet to learn, even after multiple self-inflicted electrocutions. Luckily Steve Carell and John Krasinski are fans of hanging out in offices, and they’re on hand to reboot him. Directing duo Dorian & Daniel have crafted a wholesome branded film to rival a Pixar feature, with eccellente character work by The Mill. If machines are going to take over, could we at least have them all be Luigi’s?

USA

Coffee