"Arigato"

9 October 2024

90s

Welcome to Japan.

When a man swaps Paris for Tokyo, he is a French fish out of water. He might drown in neon before he overcomes the language barrier, or die of hunger before he masters chopsticks. Mum worries about him, but what can she do over six thousand miles away? Knit, of course!

She thinks the best way to cure his homesickness is to make him a jumper with a cat on it (a cool cat with sunglasses, no less). His younger brother, wise beyond his years, sticks a packet of Lu biscuits underneath—guess what our man in Tokyo appreciates more.

Even if said jumper ends up in a Shibuya charity shop, the ad hits all the right notes, like when the protagonist learns to bow rather than shake hands. A new life is hungry work, and the brand like to help whenever, wherever they can.

France

Biscuits