"Feliz St. Patrick’s Day"

13 March 2024

35s

Espresso yourself.

Guinness is the St Patrick’s Day drink, right? This Kahlúa spot from agency Wieden+Kennedy and director Michael Lennox says otherwise. The stout is never referred to by name, of course, but you can tell everyone has read the Guinness bible from cover to cover.

When an older gent orders "a glass of the usual", we get a textbook close-up of a creamy light brown that turns dark ruby red. Arthur Guinness would be proud of that velvety head to boot. So why does the music stop like someone's poured the worst pint of all time?

It's because the barman hasn't poured a pint at all—he's made a cocktail with the advertised coffee liqueur instead. The protagonist's delivery of "Ye've never seen a lad sip an Espresso Martini on St Patrick Day?" is brilliant, and gets the whole place back onside. For Kahlúa, March 17th is a chance to stand out in a crowded pub.

UK

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