"We Can Have Our Meat, And Eat It Too"

12 May 2024

30s

This high octane commercial for plant-based food provider Impossible appropriates the image of a archetypal meat eater and has him endorse the vegetarian/vegan option. It's an immensely shrewd advertising idea delivered with great skill by director Mike Warzin, who has his lead actor in an almost frenzied state from start to finish.

USA

Plant-based Meat Substitutes