"It's More Than Just Sniffles"

30 May 2024

60s

Snot a big deal.

Antihistamine brand Histallay reckon hay fever sufferers get a raw deal at this time of year. "It's just a case of the sniffles." "It'll clear up soon enough." "Get a grip." Dishevelled protagonist Sarah hears all of these throughout the day, and none help one gosh-darn iota.

It's hard not to feel sorry for the character, and that's down to the superb make-up and hair design on top of a great physical performance. Sarah's face is ravaged by snot, inflammation, and burst blood vessels, while her untamed locks would suit a hair metal band. This is hay fever at its most heinous.

Her subsequent transformation makes the advertised medicine look like a miracle cure. Is it too good to be true? Perhaps, but a new brand like Histallay needs a bold, hopeful introduction. Agency TBWA/London and director duo Humans have delivered just that.

UK

Hay Fever Remedies