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Andrew MacGregor
Hennessy

"Tilt"

8 May 2024

25s


'Without Your Spirit, It's Only a Game' is a tie-up between Hennessy and the National Basketball Association. Rather than force players to drink cognac before they step on the court, the brand wish to celebrate the moments that NBA fans covet. The audience in this commercial must be patient though, as the ball balances on the hoop for what feels like an eternity. If only someone would tilt their drink...

USA

Brandy


CREDITS
Creative Agency: -1 Wieden + Kennedy Amsterdam
CCO: -1 Eric Quennoy
-1 Mark Bernath
CD: -1 Evgeny Primachenko
-1 Zeynep Orbay
Creative: -1 Jimmy Varghese
-1 Jack Welles
-1 Kadeem Roper
Producer: -1 Tom Dean
Production Co: -1 Agile Films
Director: -1 Yoni Lappin
Producer: -1 Laura Mival
EP: -1 Andy Eaton
Color: -1 Electric Theatre Collective
Music Supervision: -1 The Hogan
Music Supervisor: -1 Ludo Swaniker
Wieden + Kennedy Amsterdam
Agile Films
Electric Theatre Collective
The Hogan
Review posted: 8 May 2024 - 23:41
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