"Lawn"

9 April 2024

30s

The lawn and short of it.

It's a question that's bugged croquet fans for years: how do you make a Hennessy margarita? Easy—you just need cognac, lime juice, orange liqueur, and agave syrup. Oh, and a ride-on lawnmower. After all, a fine-tuned engine's just as good as a cocktail shaker.

That's according to director Andreas Nilsson, who aims to celebrate the drink's versatility, and open the minds of the audience. To that end, they've made five commercials with different recipes and a dash of star power.

This one features actor and singer Teyana Taylor ('A Thousand and One', 'The Book of Clarence'), who commands the screen until the mower arrives. We love how a lime becomes a hood ornament in this modern country estate.

This work feels like it has the ability to massively move the needle for Hennessy by opening it up to a whole new demographic by making it cool and relevant.

Global

Brandy