"Forgotten Beers"

31 July 2024

60s

The elixir of life The elixir of life The elixir of life The elixir of life

This clever campaign actively suggests forgetting about the very product it’s selling. Le Pub have created a brilliant ad for Heineken to celebrate International Beer Day, one which hones in on the half-drunk pints left around social gatherings, as their owners become absorbed in the company of their fellow humans.

Produced by Germany’s Tempomedia, the ad is an elegantly simple series of straight-forward camera movements, tracking in towards the discarded beverages. The frame’s periphery is packed with scenes of a supercut of life. Debussy’s Claire de Lune lends an poignant air to the spot and the super that reads “the best part of having a beer isn’t the beer”. With a 2023 report finding that almost a quarter of the world’s adults feel lonely, this sort of messaging in advertising couldn’t be better timed or more important.

UK

Lagers