"Eriskay"

19 August 2024

60s

Eriskay business.

Eriskay must be adland's favourite Hebridean island. Sky Bet visited in 2023, and now it's the turn of Guinness (or Guinness 0.0, to be precise). The stout has become the Premier League's official non-alcoholic beer, and asked Eriskay Football Club—a team in the Uist and Barra League—to help mark the occasion.

They host a team from the mainland that should have sent over a scout first. Then they would have known that the pitch is right next to the Sea of the Hebrides, the ball boys are fishermen, and horses often fancy a game. Oh, and players need a specific set of skills to take a corner.

Director Steve Ayson captures the community spirit beautifully, with the music and a great voiceover performance (both unidentified in the supplied credits, as so often seems to be the case) inject a perfect note of whimsy. It all adds up to a terrific expression of Guinness's brand values, and a really fun way to launch its association with the country's most popular sport.

UK

Porters & Stouts