"Fabric of the Community"

21 November 2024

4 mins 17s

Wear everyone belongs.

Grenfell Athletic Football Club always plays through the pain. Founded in 2017, the team helped kick-start the recovery from the Grenfell Tower fire that killed seventy-two people. The subsequent 'Fabric of the Community' campaign continues with a poignant, tactile film courtesy of agency Brothers & Sisters and director Ashley Francis-Roy.

The man behind documentaries like 'Striking with Pride: United at the Coalface' and 'Damilola: The Boy Next Door' interviews a handful of supporters and locals who donated their most precious fabrics to be woven into a new pine green and white kit. For one donor, it's a chance to put the shirt he wore on the night of the fire to better, cathartic use.

Whether it's a short-sleeve number that used to smell of fire and smoke or a kid's football top with letters peeled off, they all meant the world to their owners. Now it means more for those clothes to be part of something bigger.

UK

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