"Bellissimo Country Club"

24 July 2024

1 min 40s

Eat the rich

A young man delivering pizza to the Bellissimo Country Club appears to take the decadence he witnesses in his stride. The stunning aesthetic created by François Rousselet brings to life the expression "how the other half lives" though, of course, we now know it is not the other half, so much as a tiny percentage who are fortunate enough to live this way.

Like a superannuated version of TV series 'White Lotus', the country club's inhabitants are indulging a variety of appetites, but – in this case – many of them are centred around sport. And, of course, everyone (including the pizza delivery boy) is wearing and using pristine Fila shoes, clothing and equipment.

With the Paris Olympics about to begin, the marketing around sportswear is getting pretty intense, and this is yet another fabulous contribution for a brand keen to let the other big players know that they deserve a place at the table.

France

Sportswear