"Pickleball"

28 August 2024

30s

Rodeo and a rally.

Adland's newfound obsession with pickleball continues thanks to a Favor spot directed by Ryan Ebner. Not long after Sierra took to the court, Favour present a doubles match where the MVP speaks faster than a 163 mph serve. Since the brand are based in Texas, she is, of course, a cowgirl who’s swapped her lasso for a paddle.

Like a T&Cs announcer on amphetamines, she reels off as many groceries as she can throughout the game. Coupled with a rootin'-tootin' bank of trick shots, she converts her fellow players in less than thirty seconds. We like how one of them slices a pineapple in half with a lethal paddle ("They've got fruit!").

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