"Hate. Not in My Shirt: England"

14 June 2024

60s

The love-hate relationship.

One of two anti-hate commercials directed by Sam Aminzadeh for EE, this instalment focuses on England. Scored by 'Love Will Tear Us Apart' (geddit?), the ad drowns out the sort of vitriol that makes fans and players alike despair. Marcus Rashford may have missed out on a place in the England squad for the Euros, but the brand acknowledge his importance to the cause with a brief cameo.

This picks up and runs with the vibe created for EE in some of the best advertising of last year, and this campaign has the potential to transform the perception of the mobile phone company. The highest compliment that can be paid to any series of commercials is a sense that you can't wait to see the next one, and that's very much the case here.

UK

Mobile Phone Networks