"Change Is In Our Power"

29 July 2024

60s

Your move?

There is a confessional element to the messaging in this emotionally articulate film for EDF. Throughout the piece, and explicitly at the end, the utilities company acknowledges that the very necessary move to energy sources that don't destroy the planet is "in our hands". The suspicion exists that they mean our hands rather than their hands, but – let's be honest – this power doesn't lie with the consumer.

What they are definitely saying is that we should place our faith in them, and consider switching supplier if we are in alignment with their support of green energy. If they are sincere about their determination to exploit wind and solar power then this is definitely something consumers can get behind.

Directors thirtytwo have landed the script symbolism with aplomb, helping to create an ad which lands its message with amazing skill. More so, because it is implied rather than explicit. Now it's for EDF to walk the walk as well as talk the talk.

UK

Power Utility Companies